AI, from the inside.
We explain how AI tools search, choose and cite, with analysis, guides and news. Every figure has its source and its date.
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5 GEO myths that can cost you money
Five false ideas about GEO, checked against documentation from Google, OpenAI, Anthropic and Microsoft and against published studies.
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How to appear in Google's AI Overviews and AI Mode
What Google asks for so your site shows up in AI Overviews and AI Mode, which controls you have and how to measure it, backed by checked official sources.
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How to measure your AI visibility without fooling yourself
Asking ChatGPT about your business once measures nothing. How to measure your presence in AI answers: fixed questions, each engine apart, with a margin.
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Is your website blocking ChatGPT without you knowing? AI crawlers and robots.txt
Which AI bots decide whether you show up in ChatGPT, Claude, Perplexity or Google, which only train models, and how to check your robots.txt.
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What is GEO, and how is it different from SEO?
GEO is the work of getting ChatGPT, Google, Copilot and other AI tools to cite your business with accurate facts. What it is, how it differs from SEO.
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Why ChatGPT doesn't recommend your business (and what you can do)
The five reasons ChatGPT doesn't name your business, how to check each one in 20 minutes without paid tools, and what to fix first.
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